You’ve found the partner of your dreams, you’re planning the most romantic wedding and now it’s time to find the dress of your dreams.
“A pre-owned dress? I’m not wearing that” was once a common attitude towards “reloved” dresses but its not that way now. The way you buy a wedding dresses has changed. According to Global fashion search engine, Lyst there is a 93% increase in searches for pre-owned wedding dresses and a 43% increase in keywords such as “vintage” and “second hand”.
With more and more of us becoming much more aware of the environment that we live in, we are constantly seeking new ways to be sustainable and echo friendly. A lot of water is used in the production of clothing, the less wedding dresses that are needing to be produced, the more water can be saved. Buying pre-owned or ex-sample dresses helps reduce the demand for new wedding dresses to be made and will prevent a lot of dresses from eventually ending up in landfill.
Historically wedding dresses passed down through the generations. If the dress was not worn then the material was often used to make Christening gowns. This happens less and less often now. The beautiful dresses get put up in the loft, or take up room in the back of the wardrobe. The dresses become dated and unfashionable. The fashion is for Christening outfits rather than old fashioned gowns. Therefore, wedding dresses are no longer needed in the way they were. Quality digital photographs capture the beauty of the dress, and the bride wearing it and as such a considerable expenditure becomes a regret. The dress is worn for ONE day and never sees the light of day ever again. How sad!